Super premium cyder maker Aspall is increasing its presence at prestigious events, shows and music festivals this summer, as it continues to sample among hundreds of thousands of discerning consumers who are after authenticity and quality.

Aspall Suffolk Draught Cyder (keg) and Aspall Perronelle’s Blush will be available at events including:  Latitude Festival (17-20 July), Glade Festival, (18-20 July), The Secret Garden Party (24-27 July), The Big Chill (31 July – 3 August), Cowes Week (2-9 August), The Chemical Brothers concert at London Olympia (30-31 August), and The Blenheim Horse Trials (11-14 September).

The drinks will be served from a bar inside a bespoke cyder barn, a replica of the original cyder house at Aspall’s site in Suffolk. The original barn was built in 1728 to produce the first batches of cyder and is an important part of Aspall’s heritage. The cyders will also be served at the bars at many of the events.

Barry Chevallier Guild, Aspall director, says: “We are extending our presence at carefully selected quality events, following a successful sampling campaign at festivals last year. These events attract a considerable number of discerning consumers – the perfect target audience for our cyders. Our cyder barn is not only proving to be the perfect environment in which to try our cyder, but it’s also becoming an attraction in its own right.

“We look forward to more drinkers discovering Aspall Suffolk Cyder this summer and making it a memorable part of their days and evenings out. For many people, this will be the first time they have tried a super-premium cyder, made from 100% fresh-pressed English apple juice. We know from previous experience that once consumers have tasted Aspall Suffolk Cyder they appreciate how different it is from the more mainstream brands.”

Aspall Suffolk Cyder is available throughout the UK in selected on and off-trade outlets. Last month it launched into the Scottish on-trade for the first time, through Belhaven Brewery.

A family business since 1728, Aspall is now run by the eighth generation of the Chevallier Guild family and to this day every batch of Aspall cyder is tested and passed by a family member. The company sources the majority of its apples from local East Anglian orchards and works with the region’s apple growers to ensure long-term sustainability.