Anglia Business Solutions has successfully secured its first LINKFresh customer in Australia.  Sydney based The N&A Fruit Distributors is a family owned business comprised of four divisions, covering fresh produce wholesale, repacking for major supermarkets, organics, and export to Asia and the Middle East.  The Microsoft Dynamics NAV based LINKFresh solution will be deployed by Anglia’s Authorised LINKFresh Reseller in Australia; Dialog Information Technology.

Commenting on the project, Mr Rob Cathels, Director, The N&A Fruit Distributors said, “The need to replace the current system is driven by a number of factors, including the complexities of managing an expanding an evolving business and the desire to stay ahead of our competitors.  One of the key features that attracted us to Microsoft Dynamics NAV is its robust reporting and business intelligence capabilities that will allow us to enter data once and use it many times for different purposes.”

Mr Cathels also said that improving the availability of real-time management information would give the business a great competitive advantage.

“Microsoft Dynamics NAV is specifically designed to help businesses, like The N&A Fruit Distributors, to harness the benefits of sophisticated business management software by providing, for example, a familiar and user friendly interface,” said Mr James Simpson, Director, Business Solutions Group, Microsoft Australia. “In this case, the combination of the LINKFresh fresh produce industry add-on and Microsoft Dynamics NAV delivered an off-the-shelf solution, keeping costs down and ensuring quick deployment,” he said.

Commenting on the win, David Hurley, Anglia’s Managing Director said, “We are pleased that the industry specific functionality within LINKFresh has helped secure this 30 user contract for our partner Dialog.  Dialog has identified a significant new vertical market opportunity with more than 200 fresh produce organisations in Australia that could benefit from the LINKFresh solution.  Anglia’s team look forward to a successful deployment at N&A Fruit Distributors as the foundation for further success with the product in the southern hemisphere.”