Premier Foods has recruited Sainsbury’s customer insight head Jeremy Garlick to the position of general manager of group insights.

Garlick, a former personal assistant to chief executive Justin King, will lead a 13-strong team analysing consumer trends and identifying marketing, sales and senior management opportunities.

 “It is essential we continue to develop and drive consumer and market insights that inform and influence our business decisions and ensure category growth,” said Premier Foods ambient foods managing director Will Carter.  “Garlick’s role will be to drive this area of the business.”

Before joining Sainsbury’s, Garlick spent two years with Walkers’ Consumer Insights team and five years with research agencies.

“I am looking forward to working with Premier’s decision makers, the insight team and our agency partners to build on the strong programme already in place with Premier,” said Garlick.

Source: The Grocer