Tastes of Anglia along with over 10 fine food and drink producers from the East of England will be showcasing their products and encouraging visitors to ‘Eat East’ at the Speciality and Fine Food Fair 2008, held in Olympia London.

The event, which is now in its eighth year, offers a unique opportunity to showcase products to a focused audience of independent retailers, deli’s, chefs, restaurants and other purveyors of fine food and drink.

The East of England producers will be located next to the small business forum showcasing their products within a regionally branded area between the 7th and 9th September 2008. There will be a fantastic array of produce just waiting to be discovered at the Taste of Anglia group stand, from poultry to pork, crisps to cider, juice to jams and frozen yoghurt to fruit wines. There is still the opportunity for producers in the East of England to exhibit within the regional pavilion, for more information contact Tastes of Anglia.

Tastes of Anglia, with the support of EEDA, will be on hand throughout the show to help promote the region and to direct trade buyers and press to the broad range of fine food and drink available from the region.

Julie West CEO says: “The regional umbrella offers differentiation within the show and attracts buyers who a looking for distinct products with a strong regional provenance. We will be raising awareness of new opportunities for trade buyers to source a huge range of high quality food and drink from East of England producers - and with an increasing focus on local/regional food, there are many exciting new markets for specialist producers.”