A ‘green’ milk bottle made from recycled
office waste paper which was trialled at a supermarket in Lowestoft is to be
rolled out across East Anglia.
GreenBottle is made by a Suffolk-based company, and sells for a similar
price to normal plastic bottles but has a carbon footprint that is 48pc
lower.
It was introduced into Asda in Lowestoft in May 2007 with all 400 bottles
sold and is now being rolled out across the region with milk supplied by
Marybelle Dairy, near Halesworth.
Simon King, chief executive of GreenBottle, based in Framlingham, said: "It
is made from used office paper, we don't cut down any trees. My business
partner Martin Myerscough came up with the idea and we were able to able to
test it for a year at the Lowestoft branch of Asda.
"We are going to start rolling it out in Lowestoft and go from there. We are
taking a cautious approach to it but our plan is to grow the business and
supply the rest of East Anglia and beyond."
The outer shell of the carton can be recycled again once it is used while
the inner liner, which prevents liquid from contaminating the paper, takes
up 0.5pc of the space of a plastic bottle if dumped in landfill.
James Strachan, director of Marybelle Dairy, said: "The GreenBottle system
is the single biggest leap forward in dairy manufacturing technology in
years. We are thrilled to be able to offer our customers the same high
quality milk, in a more sustainable, high quality bottle."
Source: Eastern Daily Press